Here are some of our most recent campaign examples for the month of December.  2D codes were used by a variety of different industry categories including:

• Film: Movie Poster for “I Am Number Four” – Code linked to entry of an exclusive sweepstakes.
• Retail: Target Holiday Catalog – Code linked to videos like a “How-To TV Buying Guide”.
• Sports: NHL – Code linked to YouTube video promoting the Winter Classic in Pittsburgh.
• Non-Profit: City Harvest – Code linked to a menu of options on how to help feed the homeless

Here’s one example, and you can check out the rest from our Flickr page.

Stay tuned for more examples, and follow us on Twitter for new examples as they launch!

By now you’ve probably seen ScanLife’s codes in the pages of Metro News, Esquire Magazine, Popular Mechanics, Wired, and many more publications.

This week, Edmonton Journal, a daily newspaper, introduced ScanLife to their readers with a big splash.  They printed a giant code on their front page, placed shelf talkers wherever papers were sold, and even celebrated with a launch party!

The codes allow readers to get more info from content like the Bistro section with restaurant reviews and recipes.  Each columnist also has their own code so readers can interact and comment on certain stories.  Many more applications will be added over the coming days.

Here is some video from the launch party.



Thanks to Mastermaq for the images and video!

Mobile Marketer has a good post on a study from the Audit Bureau of Circulations which covers how the publishing industry is embracing the mobile device.  It talks about how improvements in smart phone hardware and network speeds have made the consumer experience more rewarding.

“Smartphones make for a more satisfying reader experience, and these devices are more prevalent than ever,” said Neal Lulofs, senior vice president of communications and strategic planning at the Audit Bureau of Circulations, Schaumburg, IL.

“On the publishing side, mobile is part of a natural progression of news delivery that for several years has been evolving from print-only to multiplatform (print, online, PC, mobile and etcetera),” he said. “News consumption is also an obvious and valued way for consumers to use their devices with high frequency.”

Some key stats:

• More than 80 percent of newspaper and magazine respondents believe people will rely more heavily on mobile devices as a primary information source in the next three years. (more…)